Todd Bishop:
Apple sold 1.3 million Apple TV devices during the June quarter, an increase of 170 percent over the same quarter a year ago.
That still qualifies as a “hobby,” according to Apple CEO Tim Cook, who disclosed the number in response to an analyst’s question on the company’s earnings conference call. But here’s an interesting data point: Microsoft sold 1.1 million Xbox 360s worldwide during the same time period.
While Apple didn’t mention the Apple TV in their earnings release (and they have never broken it out into its own category), Cook did reveal the number when asked during the Q&A today. He was clearly pleased with the number, but also downplayed it quite a bit. But this context is pretty telling. Not only is it now outselling the Xbox 360, the Xbox 360 is the best-selling gaming console.
When — yes, when — Apple adds apps to this thing, wonder what will happen… If they added them tomorrow, the Apple TV would instantly be the number one gaming console. Think about that for a second.
(via John Gruber)
Interesting points but to be fair, Apple TV would be the number one selling console for the quarter. The Xbox 360 and PS3 (even the Wii) each have a much larger installed base than Apple TV worldwide, especially when you take into account that not all Apple TVs would get the OS update that would be required to run games.
Still, Sony and Microsoft (and GameStop) should be worried. Very worried.
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mobilewire reblogged this from cnet and added:
An interesting take on the success of Apple TV. What do you think about the possibility being able to use apps on Apple...
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mhoffbauer reblogged this from parislemon and added:
Though the Apple TV sales are good, I don’t think it is fair to compare it in this iteration to the current gaming...
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andrewmlaird reblogged this from parislemon and added:
The AppleTV already has the ability to be a gaming console thanks to AirPlay.
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caterpillarcowboy reblogged this from parislemon and added:
Gaming via AppleTV doesn’t make any sense to me. What is the input device? Don’t games need to be remade for a 42”...
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turpeinen reblogged this from parislemon and added:
And using that clumsy remote as a gaming controller?They would first need to sell a decent controller to those millions...
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This was featured in #Tech
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shacheng reblogged this from parislemon and added:
Damn.
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frisco reblogged this from parislemon and added:
The context is indeed exciting!
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officiallyrad reblogged this from parislemon and added:
This sounds like a genius long term strategy about to come to fruition. Or, total coincidence and dumb luck.
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